Benetton unveils collection supporting women empowerment

London – Italian fashion brand United Colors of Benetton is launching a new
collection, ‘A Collection Of Us,’ as part of its Benetton Women Empowerment
Programme.

The ‘A Collection Of Us’ will feature four capsule collections released
in October, December, February and April, and will each be designed to
underline the brand’s core principles – heritage, technique, colour and
performance, as part of Benetton’s revamping of its brand identity.

To coincide with the collection, which also marks Benetton’s 50th
anniversary, the Italian fashion brand also launched a five-year programme
aimed at addressing issues rather than just raising awareness of them, to
help support the empowerment of women across the globe.

The 2 million dollar, five-year commitment aims at supporting
sustainable livelihoods for women in the garment industry, in line with the
United Nation’s Sustainable Development Goals for 2030, which stated that
women should receive sustainable livelihood, non-discrimination and equal
opportunities, as well as access to quality education and healthcare.

Benetton launches knitwear collection to highlight women
empowerment

The initiative launched with a film showing men’s reactions to
childbirth and is being underpinned by the ‘A Collection Of Us’ collections
and marketing campaign, which features four models from different
generations and backgrounds talking about their ideas around emancipation
and empowerment.

The Benetton Women Empowerment Programme will start in Asia, and will
include activities aimed at achieving sustainable livelihoods for women
working in the textile and garment supply chain, as well as provide them
with training and education on subjects including gender issues, basic
rights and economic sustainability for women and their families. The scheme
will also offer financial resources such as offering the women microcredit
loans.

Each of the capsule collections centres around colour, knitwear and
innovation, with the first rolling out this month dedicated to Benetton’s
archives. This will be followed by a Nutcracker collection in December, a
Carnival-inspired line in February, and a collection dedicated to Sport in
April.

Images: Benetton – A Collection Of Us

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