Burberry’s Christopher Bailey is set to follow in the footsteps of Dolce
& Gabbana, John Galliano and Lanvin’s Alber Elbaz to design Claridge’s
Christmas Tree, which is showcased in the lobby of the Mayfair hotel.
Each year Claridge’s selects a top name from the world of design to
create the festive centrepiece, and this year marks the first time a
home-grown fashion talent has been picked for the prestigious honour.
Bailey’s festive design will be unveiled on November 16, however, we
have been given a sneak preview of his tree and it will feature 100 gold
and silver umbrellas. The tree will also incorporate motion sensors so that
the fairy lights twinkle as guests walk past.
Commenting on the honour, Bailey said: “Christmas is one of my favourite
times of the year so I was delighted to be asked to design the Claridge’s
Christmas Tree – the iconic hotel celebrating a joyful time.
“We wanted the tree to reflect the playfulness of the season with a
little bit of the English weather thrown in. We also love the idea that the
tree comes to life as guests pass by bringing a wonderful touch of festive
magic to their stay.”
Claridge’s general manager Thomas Kochs added: “Christmas has always
been a truly special time of year at Claridge’s and we are delighted to
welcome Christopher Bailey to add the enchanting Christmas magic and
creativity of Burberry to our lobby.
“We are particularly proud to be flying the British flag this year with
London being at the heart of both Claridge’s and Burberry, and it is this
shared sense of heritage and the key part we both play in London life that
makes Christopher’s collaboration with us so special. The Claridge’s
Christmas Tree has long symbolised the start of the festive season in the
capital and we hope our annual tradition will continue to be a part of our
guests’ memories as they become part of ours.”
Image: Christopher Bailey’s sketch of the Claridge’s Christmas Tree