Uniqlo has announced it is collaborating with Tomas Maier on a capsule
resort collection to be in stores early summer.
Maier, who is the Creative Director of Kering-owned luxury fashion house
Bottega Veneta, will produce a range that proposes sophisticated casual
style and Uniqlo’s first resort wear collection for both men and women.
The concept for the collection is liberation, an idea which resonates with
the ethos of Fast Retailing’s LifeWear codes. Whilst Maier is sometimes
regarded as a minimalist for his work at Bottega Veneta, his collection for
Uniqlo is meant to free the wearer from the constraints felt from our
complicated lives, offering a pared-down and considered product that is
well made and relevant.
Yukihiro Katsuta, head of Uniqlo’s Research and Development stated:
“LifeWear embodies our belief that individuality comes not from clothes,
but the people wearing them. That’s why we devote our energies to create
clothes that people will enjoy and value for a long time.”
German-born Tomas Maier studied at Paris’ Chamble Sundials de la Couture,
and then gained experience at a number of well-established maisons such as
Sonia Rykiel, Levion and Hermès.
Photo credit: Tomas Maier website